Google My Business

Google My Business is an excellent tool provided by Google for local business to manage their online presence.
It was previously called Google Plus and it has had several changes in the last few years.

It’s free

The tool is free but it must be set up correctly
I have seen numerous times where a business will be listed here but the information has been placed there by Google themselves
The information is very limited and sometimes inaccurate.
In this instance there will usually be a question “Is this your business?” giving you a chance to claim it.
You must first of all have a gmail account. You do not have to use it as your regular email account but Google requires one to be set up.
The Gmail account is necessary to use any of Googles tools and it is the way Google will communicate with you

Are you a legitimate business?

When first setting it up Google wants to know you are legitimate and have a real business presence.
To prove you are genuine Google will send a postcard to your business address with a password on it and your Google My Business will not operate until you add the password to authenticate the listing
.Once authenticated you can add details about your business including photos and videos.
The more you add the better. Include a full description of what you do and include your business hours and contact details.

Google Maps

This will also link with Google Maps so clients can find you easily

This site is the best place to get your clients to leave testimonials. Once you have five or more reviews Google will give you a star rating.
This means you are twice a likely to be considered reputable by consumers

This site will always appear on Page 1 if set up correctly

Businesses that add photos and videos to their listing get 42% more requests for driving instructions to the business location and have 35% more clicks to the website